Leads
1028 in GHL · synced 09:13Leads
1028
$81 per ad lead since 07/03
981 attributed from ads, 41 inbound or referral, 1 not attributable
Booked
225
22% of leads
$436 per ad booking
Showed
98
44% of booked
$823 per ad show
Closed
51
52% of showed
$2,101 per ad close
Ad spend
$79,840
596 days synced
from 2024-07-03
All leads ever. Spend is the agency's own lead campaigns on Meta. Cost figures divide it by attributed ad leads only: inbound and referral leads cost no media. Revenue is paid invoices matched to the lead.
20 leads · sort newest · oldest · rating · name
| Came in | Lead | Contact | Where | Rating | Pickup · Appt · Show | Remarks |
|---|---|---|---|---|---|---|
| 2025-08-19 Ads legacy | Derrick Khee bondia atelier pte ltd | >$10,000 | Became a client: company matches Bondia (portal client record, start date not recorded). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | |||
| 2025-08-05 Ads legacy | Terence Yong APRT | Became a client: company matches APRT Studio (GHL sub-account created 2025-09-08). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2025-08-04 Ads legacy | Ng Weilun Inexpat SG | Became a client: company matches In-Expat (GHL sub-account created 2025-09-30). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2025-06-04 Ads legacy | Shirley Tanhl Studio Gold Interior Design | Became a client: company matches Studio Gold Interior Design (portal client record, start date not recorded). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2025-05-15 Ads legacy | Angeline Interior File Pte Ltd | Became a client: company matches Interior File (GHL sub-account created 2025-08-30). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2025-05-13 Ads legacy | Clarence Lee Kyzen interiors | Became a client: company matches Kyzen Interiors (GHL sub-account created 2025-06-27). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2025-04-30 Ads legacy | Nicole Lim Design Matters | Became a client: company matches Design Matters (GHL sub-account created 2025-07-10). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2025-04-28 Ads legacy | Kalyn Caiting guo Home Journal | Became a client: company matches Home Journal (portal client record, start date not recorded). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2025-02-17 Ads legacy | Sereane Yoong The Polaris Interior | Became a client: company matches The Polaris Interior Pte Ltd (portal client record, start date not recorded). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2025-01-10 Ads legacy | Lester Lee The Interior Bureau Pte Ltd | Became a client: company matches The Interior Bureau (GHL sub-account created 2025-02-16). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2025-01-10 Ads legacy | Damienkoh Dary Design Pte Ltd | Became a client: company matches Dary Design (GHL sub-account created 2025-08-27). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2024-11-01 Ads legacy | Vincent Hou Assemble | Became a client: company matches Assemble Concept (GHL sub-account created 2024-11-16). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2024-10-31 Ads legacy | Juey Lim Renobook Interior Design | Became a client: company matches Renobook Interior Design (GHL sub-account created 2024-12-28). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2024-10-30 Ads legacy | Anzer Cheng cheng interior | Became a client: company matches Cheng Interior (GHL sub-account created 2024-12-03). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2024-10-12 Ads legacy | James Yoo Innerspac | Became a client: company matches Innerspac Interior Creations (GHL sub-account created 2024-12-28). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2024-10-06 Ads legacy | Bryan Lee Todz’Terior Pte Ltd | Became a client: company matches Todz'Terior (GHL sub-account created 2024-11-08). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2024-09-28 Ads legacy | Suntek Designs Suntek | Became a client: company matches Suntek Designs Pte Ltd (portal client record, start date not recorded). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2024-09-12 Ads legacy | Glynis Studio Allo | Became a client: company matches Studio Allo Pte Ltd (portal client record, start date not recorded). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2024-07-10 Ads legacy | Bil MakeGood Builders Pte Ltd | Became a client: company matches MakeGood Builders (GHL sub-account created 2024-09-04). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. | ||||
| 2023-09-03 Ads legacy | Francis Lim studio Gold Interior Design | Became a client: company matches Studio Gold Interior Design (portal client record, start date not recorded). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet. |
Where the leads came from, and what each source cost
| Source | Spend | Leads | Booked | Showed | Closed | Cost / lead | Cost / booked | Cost / closed | Revenue paid |
|---|---|---|---|---|---|---|---|---|---|
| Ads | $79,840 | 987 | 185 | 97 | 39 | $81 | $432 | $2,047 | $0 |
| Inbound | — | 33 | 32 | 1 | 10 | — | — | — | $4,000 |
| Referral | — | 8 | 8 | 0 | 2 | — | — | — | $0 |
| By campaign (spend matched on the exact campaign name) | |||||||||
| OLD ATLAS MEDIA (pre Dec 2025) | no spend synced | 450 | 30 | 0 | 20 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM | $14,252 | 202 | 62 | 42 | 8 | $71 | $230 | $1,782 | $0 |
| NEW ATLAS MEDIA FORM 2.0 | $14,034 | 128 | 50 | 30 | 7 | $110 | $281 | $2,005 | $0 |
| Atlas Media Campaign | $15,165 | 116 | 22 | 13 | 3 | $131 | $689 | $5,055 | $0 |
| Atlas Media Campaign – Testing | $8,414 | 91 | 18 | 10 | 1 | $92 | $467 | $8,414 | $0 |
| ATLAS MEDIA SERVICE LP | $966 | 2 | 1 | 1 | 0 | $483 | $966 | — | $0 |
| NEW ATLAS MEDIA | $843 | 1 | 1 | 1 | 0 | $843 | $843 | — | $0 |
| NEW ATLAS MEDIA (not yet in sheet) | no spend synced | 1 | 1 | 0 | 0 | — | — | — | $0 |
| By ad set (lead counts; spend is only synced per campaign) | |||||||||
| NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM | — | 194 | 56 | 41 | 8 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH002 | — | 121 | 14 | 0 | 5 | — | — | — | $0 |
| Atlas Media Campaign – Testing › Batch001 | — | 82 | 17 | 9 | 1 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH010 | — | 80 | 3 | 0 | 3 | — | — | — | $0 |
| Atlas Media Campaign › Batch002-Testimonials | — | 78 | 15 | 9 | 1 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM | — | 77 | 31 | 27 | 6 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH003-S2 | — | 66 | 3 | 0 | 3 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH007 | — | 55 | 5 | 0 | 5 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM – Copy | — | 42 | 11 | 3 | 1 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH003-S4 | — | 30 | 0 | 0 | 0 | — | — | — | $0 |
| Atlas Media Campaign › Batch001-Fullsuite | — | 27 | 4 | 2 | 1 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_IMG_BATCH001 | — | 23 | 0 | 0 | 0 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › (ad set not recorded) | — | 19 | 1 | 0 | 1 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH003-S1 | — | 15 | 1 | 0 | 1 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH006E | — | 14 | 1 | 0 | 1 | — | — | — | $0 |
| By ad (lead counts) | |||||||||
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH003-S2 › ATLASMEDIA_VID_BATCH003-S2 | — | 66 | 3 | 0 | 3 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID2_FORM | — | 61 | 15 | 13 | 0 | — | — | — | $0 |
| Atlas Media Campaign – Testing › Batch001 › BATCH001_BADAGENCYEX | — | 61 | 12 | 6 | 0 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH002 › ATLASMEDIA_VID_BATCH002_A | — | 56 | 4 | 0 | 2 | — | — | — | $0 |
| Atlas Media Campaign › Batch002-Testimonials › BATCH002_TED | — | 54 | 5 | 1 | 0 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH002 › ATLASMEDIA_VID_BATCH002_B | — | 53 | 9 | 0 | 2 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID6_FORM | — | 51 | 16 | 9 | 0 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH007 › ATLASMEDIA_VID_BATCH007E | — | 39 | 5 | 0 | 5 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH010 › ATLASMEDIA_VID_BENEFITS | — | 35 | 1 | 0 | 1 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID5_FORM | — | 35 | 16 | 12 | 3 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID11_FORM – Copy | — | 34 | 13 | 12 | 5 | — | — | — | $0 |
| OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH003-S4 › ATLASMEDIA_VID_BATCH003-S4 | — | 30 | 0 | 0 | 0 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID2_FORM | — | 28 | 12 | 9 | 0 | — | — | — | $0 |
| Atlas Media Campaign › Batch001-Fullsuite › BATCH001_JIL | — | 27 | 4 | 2 | 1 | — | — | — | $0 |
| Atlas Media Campaign › Batch002-Testimonials › BATCH002_OCCRA | — | 24 | 10 | 8 | 1 | — | — | — | $0 |
Spend is the agency's own lead campaigns only (matched by campaign name; event, client and recruitment campaigns on the shared account are excluded), synced daily from Meta. Revenue is paid invoices matched to the lead's email; deal sizes typed on the sheet are not money. Spend is synced per campaign per day, so ad set and ad rows show lead counts only until the ad-level sync exists.
Lead tally against Meta Meta 1108 · GHL 986 · 1 not attributable
| Month | Meta form leads | GHL leads, matched | Gap | Not attributable | Spend |
|---|---|---|---|---|---|
| 2026-10 | 6 | 0 | +6 | $951 | |
| 2026-09 | 53 | 45 | +8 | 1 | $4,970 |
| 2026-08 | 73 | 67 | +6 | $7,117 | |
| 2026-07 | 83 | 79 | +4 | $9,195 | |
| 2026-06 | 17 | 12 | +5 | $3,872 | |
| 2026-05 | 26 | 24 | +2 | $2,559 | |
| 2026-04 | 28 | 29 | -1 | $2,997 | |
| 2026-03 | 37 | 39 | -2 | $3,103 | |
| 2026-02 | 43 | 37 | +6 | $4,961 | |
| 2026-01 | 148 | 134 | +14 | $9,591 | |
| 2025-12 | 68 | 70 | -2 | $6,206 | |
| 2025-09 | 11 | 10 | +1 | $1,310 | |
| 2025-08 | 63 | 53 | +10 | $4,687 | |
| 2025-07 | 24 | 21 | +3 | $1,494 | |
| 2025-06 | 27 | 11 | +16 | $1,648 | |
| 2025-05 | 44 | 36 | +8 | $2,479 | |
| 2025-04 | 9 | 8 | +1 | $188 | |
| 2025-03 | 40 | 31 | +9 | $1,781 | |
| 2025-02 | 31 | 26 | +5 | $1,431 | |
| 2025-01 | 20 | 18 | +2 | $1,135 | |
| 2024-11 | 28 | 26 | +2 | $667 | |
| 2024-10 | 86 | 74 | +12 | $2,153 | |
| 2024-09 | 57 | 56 | +1 | $1,739 | |
| 2024-08 | 28 | 27 | +1 | $1,860 | |
| 2024-07 | 58 | 48 | +10 | $1,747 | |
| 2023-09 | 0 | 5 | -5 | — |
Meta counts every form submission on the agency's lead campaigns; GHL counts contacts whose campaign field is that Meta campaign. Gaps are submissions that never became a contact: junk removed, repeat submissions, or never reached the sheet. Not attributable means the lead's campaign label is missing or is not a campaign we ran; those are listed but never counted in cost or performance.
How these numbers are made
Leads, booked, showed and closed count every lead whose date falls in the window. The SOP rates (qualification, booking, show, close) are measured on Current and Renewed cohorts only; legacy leads are listed but not measured. In this window: 51 legacy leads, 51 booked, 19 showed, 51 closed.
Spend is the agency's own lead campaigns on Meta, by campaign name, synced daily. Cost per lead uses ad-sourced leads in GHL; Meta counted 1108 form leads in the same window. Revenue is paid invoices matched to the lead's email; deal sizes typed on the sheet are not money. Projection is spend to date plus every active ad set's daily budget for the days left.