Leads
1028 in GHL · synced 09:13Leads that came in 2026-01-01 to 2026-10-18, deltas against 2025-03-16 to 2025-12-31. Spend is the agency's own lead campaigns on Meta. Cost figures divide it by attributed ad leads only: inbound and referral leads cost no media. Revenue is paid invoices matched to the lead.
1 leads · sort newest · oldest · rating · name
| Came in | Lead | Contact | Where | Rating | Pickup · Appt · Show | Remarks |
|---|---|---|---|---|---|---|
| 2026-01-04 Referral | Jay Park Whatsapp Only | >$10,000 | trash lead; Also on the Referral tab of Alex's sheet. Source stays Ads because the record carries a real campaign, ad set and ad. |
Where the leads came from, and what each source cost
| Source | Spend | Leads | Booked | Showed | Closed | Cost / lead | Cost / booked | Cost / closed | Revenue paid |
|---|---|---|---|---|---|---|---|---|---|
| Ads | $49,316 | 467 | 136 | 83 | 15 | $106 | $363 | $3,288 | $0 |
| Inbound | — | 17 | 17 | 1 | 7 | — | — | — | $4,000 |
| Referral | — | 1 | 1 | 0 | 0 | — | — | — | $0 |
| By campaign (spend matched on the exact campaign name) | |||||||||
| NEW ATLAS MEDIA FORM | $9,120 | 136 | 46 | 31 | 4 | $67 | $198 | $2,280 | $0 |
| NEW ATLAS MEDIA FORM 2.0 | $14,034 | 128 | 50 | 30 | 7 | $110 | $281 | $2,005 | $0 |
| Atlas Media Campaign | $15,165 | 115 | 21 | 12 | 3 | $132 | $722 | $5,055 | $0 |
| Atlas Media Campaign – Testing | $8,414 | 91 | 18 | 10 | 1 | $92 | $467 | $8,414 | $0 |
| NEW ATLAS MEDIA (not yet in sheet) | no spend synced | 1 | 1 | 0 | 0 | — | — | — | $0 |
| By ad set (lead counts; spend is only synced per campaign) | |||||||||
| NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM | — | 130 | 42 | 30 | 4 | — | — | — | $0 |
| Atlas Media Campaign – Testing › Batch001 | — | 82 | 17 | 9 | 1 | — | — | — | $0 |
| Atlas Media Campaign › Batch002-Testimonials | — | 77 | 14 | 8 | 1 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM | — | 77 | 31 | 27 | 6 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM – Copy | — | 42 | 11 | 3 | 1 | — | — | — | $0 |
| Atlas Media Campaign › Batch001-Fullsuite | — | 27 | 4 | 2 | 1 | — | — | — | $0 |
| Atlas Media Campaign › BATCH_002 | — | 9 | 2 | 2 | 1 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › (ad set not recorded) | — | 9 | 8 | 0 | 0 | — | — | — | $0 |
| Atlas Media Campaign – Testing › BATCH001 | — | 8 | 1 | 1 | 0 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM › (ad set not recorded) | — | 4 | 3 | 1 | 0 | — | — | — | $0 |
| Atlas Media Campaign – Testing › paid | — | 1 | 0 | 0 | 0 | — | — | — | $0 |
| Atlas Media Campaign › (ad set not recorded) | — | 1 | 1 | 0 | 0 | — | — | — | $0 |
| Atlas Media Campaign › BATCH_001 | — | 1 | 0 | 0 | 0 | — | — | — | $0 |
| NEW ATLAS MEDIA (not yet in sheet) › (ad set not recorded) | — | 1 | 1 | 0 | 0 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM › BATCH001_SERVICE_LP | — | 1 | 1 | 0 | 0 | — | — | — | $0 |
| By ad (lead counts) | |||||||||
| Atlas Media Campaign – Testing › Batch001 › BATCH001_BADAGENCYEX | — | 61 | 12 | 6 | 0 | — | — | — | $0 |
| Atlas Media Campaign › Batch002-Testimonials › BATCH002_TED | — | 54 | 5 | 1 | 0 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID6_FORM | — | 51 | 16 | 9 | 0 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID5_FORM | — | 35 | 16 | 12 | 3 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID11_FORM – Copy | — | 34 | 13 | 12 | 5 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID2_FORM | — | 32 | 8 | 7 | 0 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID2_FORM | — | 28 | 12 | 9 | 0 | — | — | — | $0 |
| Atlas Media Campaign › Batch001-Fullsuite › BATCH001_JIL | — | 27 | 4 | 2 | 1 | — | — | — | $0 |
| Atlas Media Campaign › Batch002-Testimonials › BATCH002_OCCRA | — | 23 | 9 | 7 | 1 | — | — | — | $0 |
| Atlas Media Campaign – Testing › Batch001 › BATCH001_TOOMANYHATS | — | 16 | 4 | 2 | 1 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM – Copy › BATCH001_FULLSUITE_VID11_FORM – Copy | — | 15 | 2 | 0 | 0 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM – Copy › BATCH001_FULLSUITE_VID2_FORM | — | 12 | 2 | 0 | 0 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID6_FORM | — | 11 | 4 | 4 | 1 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM – Copy › BATCH001_FULLSUITE_VID13_FORM | — | 11 | 3 | 1 | 0 | — | — | — | $0 |
| NEW ATLAS MEDIA FORM 2.0 › (ad set not recorded) › (ad not recorded) | — | 9 | 8 | 0 | 0 | — | — | — | $0 |
Spend is the agency's own lead campaigns only (matched by campaign name; event, client and recruitment campaigns on the shared account are excluded), synced daily from Meta. Revenue is paid invoices matched to the lead's email; deal sizes typed on the sheet are not money. Spend is synced per campaign per day, so ad set and ad rows show lead counts only until the ad-level sync exists.
Lead tally against Meta Meta 514 · GHL 466 · 1 not attributable
| Month | Meta form leads | GHL leads, matched | Gap | Not attributable | Spend |
|---|---|---|---|---|---|
| 2026-10 | 6 | 0 | +6 | $951 | |
| 2026-09 | 53 | 45 | +8 | 1 | $4,970 |
| 2026-08 | 73 | 67 | +6 | $7,117 | |
| 2026-07 | 83 | 79 | +4 | $9,195 | |
| 2026-06 | 17 | 12 | +5 | $3,872 | |
| 2026-05 | 26 | 24 | +2 | $2,559 | |
| 2026-04 | 28 | 29 | -1 | $2,997 | |
| 2026-03 | 37 | 39 | -2 | $3,103 | |
| 2026-02 | 43 | 37 | +6 | $4,961 | |
| 2026-01 | 148 | 134 | +14 | $9,591 |
Meta counts every form submission on the agency's lead campaigns; GHL counts contacts whose campaign field is that Meta campaign. Gaps are submissions that never became a contact: junk removed, repeat submissions, or never reached the sheet. Not attributable means the lead's campaign label is missing or is not a campaign we ran; those are listed but never counted in cost or performance.
How these numbers are made
Leads, booked, showed and closed count every lead whose date falls in the window. The SOP rates (qualification, booking, show, close) are measured on Current and Renewed cohorts only; legacy leads are listed but not measured. In this window: 485 legacy leads, 154 booked, 84 showed, 22 closed.
Spend is the agency's own lead campaigns on Meta, by campaign name, synced daily. Cost per lead uses ad-sourced leads in GHL; Meta counted 514 form leads in the same window. Revenue is paid invoices matched to the lead's email; deal sizes typed on the sheet are not money. Projection is spend to date plus every active ad set's daily budget for the days left.