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Leads

1028 in GHL · synced 09:13
Leads
1028
$81 per ad lead since 07/03
981 attributed from ads, 41 inbound or referral, 1 not attributable
Booked
225
22% of leads
$436 per ad booking
Showed
98
44% of booked
$823 per ad show
Closed
51
52% of showed
$2,101 per ad close
Ad spend
$79,840
596 days synced
from 2024-07-03

All leads ever. Spend is the agency's own lead campaigns on Meta. Cost figures divide it by attributed ad leads only: inbound and referral leads cost no media. Revenue is paid invoices matched to the lead.

1028 leads, 1001–1028 · sort newest · oldest · rating · name

Stand-user dossiers · 1028 contacts under observation
Came inLeadContactWhereRatingPickup · Appt · ShowRemarks
2024-07-03
Ads legacy
Favian
3D concept
GHL
2023-09-03
Ads legacy
D.foo_
Hometrix Design Pte Ltd
GHL
2023-09-03
Ads legacy
Er cheng Sin
Impression Design Firm Pte Ltd
2023-09-03
Ads legacy
Francis Lim
studio Gold Interior Design
GHL
Became a client: company matches Studio Gold Interior Design (portal client record, start date not recorded). Status set to Closed on 21 Sep 2026 from that match, not from the sales sheet.
2023-09-03
Ads legacy
Damian
INSIDELOOKZ
GHL
2023-09-03
Ads legacy
June Heng
The Enso Interior
$2,500 - $3,500
—
Referral
Luke
Pulp Studio
GHL
—
Referral
Zach
Comuna Interior
GHL
—
Referral
QS
GHL
—
Referral
Sean
Castile Soap
GHL
—
Inbound
Matt Levin
Spaceman
GHL
—
Inbound
Qi Yuan
Mentis
GHL
—
Inbound
Clement
The Whale Tea
GHL
—
Inbound
Shamus
O plus
GHL
—
Inbound
James
Briq Studio
GHL
—
Inbound
Joanne Tay
Grooming Oasis
GHL
—
Inbound
Dee Vak
Bavarian Autohaus
GHL
Pending
—
Inbound
Bertram
Beta Pet Mart
GHL
—
Referral
Joyce
Clarte Collections
GHL
—
Referral
Daryl
Acer Education
GHL
—
Referral
Christofer
geomancy
GHL
—
Inbound
Candice
AP Concept/ FA
GHL
—
Inbound
Roanne
Mathscape
GHL
—
Inbound
Pamela
My Beautiful Doors
GHL
—
Inbound
Pooja
Global Einstein Institute
GHL
—
Inbound
Jay
Space Change
GHL
—
Inbound
Christian Oh
JNA
GHL
8k
—
Inbound
Sky/Michelle
Tian Yun
GHL
Where the leads came from, and what each source cost
SourceSpendLeadsBookedShowedClosedCost / leadCost / bookedCost / closedRevenue paid
Ads$79,8409871859739$81$432$2,047$0
Inbound—3332110———$4,000
Referral—8802———$0
By campaign (spend matched on the exact campaign name)
OLD ATLAS MEDIA (pre Dec 2025)no spend synced45030020———$0
NEW ATLAS MEDIA FORM$14,25220262428$71$230$1,782$0
NEW ATLAS MEDIA FORM 2.0$14,03412850307$110$281$2,005$0
Atlas Media Campaign$15,16511622133$131$689$5,055$0
Atlas Media Campaign – Testing$8,4149118101$92$467$8,414$0
ATLAS MEDIA SERVICE LP$9662110$483$966—$0
NEW ATLAS MEDIA$8431110$843$843—$0
NEW ATLAS MEDIA (not yet in sheet)no spend synced1100———$0
By ad set (lead counts; spend is only synced per campaign)
NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM—19456418———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH002—1211405———$0
Atlas Media Campaign – Testing › Batch001—821791———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH010—80303———$0
Atlas Media Campaign › Batch002-Testimonials—781591———$0
NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM—7731276———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH003-S2—66303———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH007—55505———$0
NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM – Copy—421131———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH003-S4—30000———$0
Atlas Media Campaign › Batch001-Fullsuite—27421———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_IMG_BATCH001—23000———$0
OLD ATLAS MEDIA (pre Dec 2025) › (ad set not recorded)—19101———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH003-S1—15101———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH006E—14101———$0
By ad (lead counts)
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH003-S2 › ATLASMEDIA_VID_BATCH003-S2—66303———$0
NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID2_FORM—6115130———$0
Atlas Media Campaign – Testing › Batch001 › BATCH001_BADAGENCYEX—611260———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH002 › ATLASMEDIA_VID_BATCH002_A—56402———$0
Atlas Media Campaign › Batch002-Testimonials › BATCH002_TED—54510———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH002 › ATLASMEDIA_VID_BATCH002_B—53902———$0
NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID6_FORM—511690———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH007 › ATLASMEDIA_VID_BATCH007E—39505———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH010 › ATLASMEDIA_VID_BENEFITS—35101———$0
NEW ATLAS MEDIA FORM › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID5_FORM—3516123———$0
NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID11_FORM – Copy—3413125———$0
OLD ATLAS MEDIA (pre Dec 2025) › ATLASMEDIA_VID_BATCH003-S4 › ATLASMEDIA_VID_BATCH003-S4—30000———$0
NEW ATLAS MEDIA FORM 2.0 › BATCH001_FULLSUITE_FORM › BATCH001_FULLSUITE_VID2_FORM—281290———$0
Atlas Media Campaign › Batch001-Fullsuite › BATCH001_JIL—27421———$0
Atlas Media Campaign › Batch002-Testimonials › BATCH002_OCCRA—241081———$0

Spend is the agency's own lead campaigns only (matched by campaign name; event, client and recruitment campaigns on the shared account are excluded), synced daily from Meta. Revenue is paid invoices matched to the lead's email; deal sizes typed on the sheet are not money. Spend is synced per campaign per day, so ad set and ad rows show lead counts only until the ad-level sync exists.

Lead tally against Meta Meta 1108 · GHL 986 · 1 not attributable
MonthMeta form leadsGHL leads, matchedGapNot attributableSpend
2026-1060+6$951
2026-095345+81$4,970
2026-087367+6$7,117
2026-078379+4$9,195
2026-061712+5$3,872
2026-052624+2$2,559
2026-042829-1$2,997
2026-033739-2$3,103
2026-024337+6$4,961
2026-01148134+14$9,591
2025-126870-2$6,206
2025-091110+1$1,310
2025-086353+10$4,687
2025-072421+3$1,494
2025-062711+16$1,648
2025-054436+8$2,479
2025-0498+1$188
2025-034031+9$1,781
2025-023126+5$1,431
2025-012018+2$1,135
2024-112826+2$667
2024-108674+12$2,153
2024-095756+1$1,739
2024-082827+1$1,860
2024-075848+10$1,747
2023-0905-5—

Meta counts every form submission on the agency's lead campaigns; GHL counts contacts whose campaign field is that Meta campaign. Gaps are submissions that never became a contact: junk removed, repeat submissions, or never reached the sheet. Not attributable means the lead's campaign label is missing or is not a campaign we ran; those are listed but never counted in cost or performance.

How these numbers are made

Leads, booked, showed and closed count every lead whose date falls in the window. The SOP rates (qualification, booking, show, close) are measured on Current and Renewed cohorts only; legacy leads are listed but not measured. In this window: 1028 legacy leads, 225 booked, 98 showed, 51 closed.

Spend is the agency's own lead campaigns on Meta, by campaign name, synced daily. Cost per lead uses ad-sourced leads in GHL; Meta counted 1108 form leads in the same window. Revenue is paid invoices matched to the lead's email; deal sizes typed on the sheet are not money. Projection is spend to date plus every active ad set's daily budget for the days left.