Viv's Schoolhouse
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27 statements, 21 still standing. Ordered by when they were said, not when we read them.
- 2026-07-20 02:47WhatsAppcomplaint· lead-quality-mismatches
"Please look at the last 9 leads. they dont even have kids. its a waste of money to spend on such leads" — including elderly leads, e.g. Mr Willy in his 70s with grown children; leads say it was a mistake or they never enquired.
Viv's Schoolhouse X Atlas
- 2026-07-20 02:47WhatsApprisk· lead-quantity-and-quality
Churn risk remains live: Joan already raised discontinuing in June, and An is now framing the invalid leads as "a waste of money".
Viv's Schoolhouse X Atlas
- 2026-07-10 08:18WhatsAppcommitment· campaign-budget-and-creative
Atlas to adjust ad targeting in response to elderly/invalid leads.
Viv's Schoolhouse X Atlas
- 2026-07-10 07:34WhatsApprisk· lead-quality-mismatches
Recurring mismatches: leads whose children are past preschool age, teachers looking for jobs, location too far, fees too high, and elderly leads with grown children.
Viv's Schoolhouse X Atlas
- 2026-07-10 07:34WhatsApprisk· lead-quality-mismatches
Several invalid leads coming through — all elderly; one lead, Mr Willy, is in his 70s with grown-up children.
Viv's Schoolhouse X Atlas
- 2026-07-08 06:53WhatsAppcontext· billing
Monthly invoice sent to joan.hsieh@vivschoolhouse.com for processing.
Viv's Schoolhouse X Atlas
- 2026-07-03 03:00WhatsAppcontext· lead-followup-process
Calling works — a called lead answered and arranged a school tour for next Tuesday 10am.
Viv's Schoolhouse X Atlas
- 2026-07-02 10:07WhatsAppcommitment· lead-tracking-sheet
Client to update the lead tracking sheet in real time — reply rates, appointment statuses, and objections noted (especially location).
Viv's Schoolhouse X Atlas
- 2026-07-02 10:07WhatsAppdecision· lead-followup-process
Shift follow-ups to phone calls, including re-contacting leads who never replied to messages; double-dial technique, following up every 2-3 days until they engage or ask to stop.
Viv's Schoolhouse X Atlas
- 2026-07-02 10:07WhatsAppdecision· campaign-budget-and-creative
Restart the ads, cut underperformers, keep budget on offer-based creative (39 of 44 leads); daily budget stays around $50-60, replicate winning format across statics and carousels, and test founder story and curiosity-driven messaging.
Viv's Schoolhouse X Atlas
- 2026-07-02 10:07WhatsAppcommitment· account-communication-cadence
Atlas to stay in closer contact this month and send more frequent updates.
Viv's Schoolhouse X Atlas
- 2026-07-02 08:17WhatsAppcontext· client-availability
Joan is often tight on availability — meetings with parents run over, she missed the 4pm slot on 2 Jul, and Fridays are typically booked with meetings.
Viv's Schoolhouse X Atlas
- 2026-07-02 08:17WhatsAppcontext· client-availability
Joan runs parent meetings and can be pulled away at short notice; prefers Thursdays over Fridays for calls.
Viv's Schoolhouse X Atlas
- 2026-07-02 08:17WhatsAppcontext· client-availability
Client is often tied up with parent meetings and replies slowly; she was late to the 2 Jul review and had two meetings on the Friday.
Viv's Schoolhouse X Atlas
- 2026-07-02 08:17WhatsAppcontext· client-availability
Joan runs late or misses scheduled calls due to parent meetings; Fridays are typically busy with meetings.
Viv's Schoolhouse X Atlas
- 2026-06-30 07:25WhatsApprisk· lead-quality-mismatchessuperseded
Recurring lead mismatches: inaccurate age on form, fee too high, and repeated "location too far" objections.
The 10 Jul 2026 WhatsApp message restates the same recurring-mismatch list at equal authority, covering the earlier 30 Jun categories (location too far, fees too high, age mismatch) and expanding them, so it is the fuller current answer to the same question.
Viv's Schoolhouse X Atlas
- 2026-06-30 05:18WhatsAppcomplaint· lead-quality-mismatches
Recurring lead mismatches: two leads were teachers looking for jobs, others said location too far or fee too high, one lead's stated child age didn't match reality, some had no WhatsApp / foreign numbers.
Viv's Schoolhouse X Atlas
- 2026-06-30 05:18WhatsAppcomplaint· lead-quality-mismatches
Leads coming through are mismatched: teachers looking for jobs, a lead whose children are over 6, location too far, fee too high, one that seemed like a chat robot.
Viv's Schoolhouse X Atlas
- 2026-06-30 05:12WhatsAppcomplaint· lead-quality-mismatchessuperseded
Several leads rejected on location being too far and on fees being too high; one appeared to be a chat robot repeating her messages back.
The 30 Jun 2026 WhatsApp message at 05:18 restates the same lead-quality complaint from six minutes earlier at the same authority, covering every item listed plus additional mismatches, so it is the fuller version of the same statement.
Viv's Schoolhouse X Atlas
- 2026-06-24 12:27WhatsAppcomplaint· lead-quality-mismatches
Lead listed "Age of Child: <2 Years Old" but told Joan her children have surpassed 6 years old.
Viv's Schoolhouse X Atlas
- 2026-06-17 09:14WhatsAppdecision· lead-form-qualifying-questions
Add pre-qualifying questions to the lead form: whether it's the child's first time attending school, and age of the child this year.
Viv's Schoolhouse X Atlas
- 2026-06-17 09:02WhatsAppdecision· lead-capture-mechanism
Revert back to the lead form mechanism — ads manager showed the initial lead form performed a lot better than WhatsApp messages.
Viv's Schoolhouse X Atlas
- 2026-06-17 06:30WhatsApprisk· campaign-budget-and-creativesuperseded
Client raised the possibility of discontinuing the ads because of low lead quantity.
The 2 Jul 2026 WhatsApp message settles the same question the other way, directing a restart with a defined budget and creative plan, which resolves the 17 Jun 2026 talk of discontinuing the ads.
Viv's Schoolhouse X Atlas
- 2026-06-17 06:30WhatsAppcomplaint· lead-quantity-and-quality
"Don't think the ads are working well. Seems like I have to discontinue with this" — issue is quantity, and some leads don't reply so she can't tell if they're genuine.
Viv's Schoolhouse X Atlas
- 2026-06-03 02:01WhatsAppdecision· lead-capture-mechanismsuperseded
Switch the campaign from a lead form fill-up to a direct WhatsApp enquiry; lead form has been shut down.
The 17 Jun 2026 WhatsApp message reverses the same decision at equal authority, reinstating the lead form after the 3 Jun switch to WhatsApp enquiries.
Viv's Schoolhouse X Atlas
- 2026-06-02 07:31WhatsAppdecision· lead-capture-mechanismsuperseded
Switch from lead form to direct WhatsApp enquiry, since the client prefers leads reaching out to her directly.
The 17 Jun 2026 WhatsApp message reverses the same decision at equal authority, reverting to the lead form after ads manager data showed it outperformed WhatsApp enquiries.
Viv's Schoolhouse X Atlas
- 2026-06-02 04:45WhatsApppreference· lead-capture-mechanismsuperseded
Prefers leads reach out to her directly via WhatsApp rather than filling in a lead form — she sends a greeting message and asks which year the child was born.
The 17 Jun 2026 WhatsApp message directly reverses the 2 Jun preference, instructing a return to the lead form after ads manager data showed it outperformed WhatsApp.
Viv's Schoolhouse X Atlas