Lune Brillante

For every $1,000 of total marketing spend, we want at least five unique leads — that's the starting benchmark for any new agency.

Organic first, followed by paid.

Don't just post content for the sake of hitting four posts a week — deliverables are not the point, driving inquiries is.

Most agencies won't entertain my request because they have their standard approach — those are the ones we don't want to work with.

No specific shooting locations dictated — up to the agency. "You want to shoot this in a museum, whatever."

Marketing agencies don't mix brands — each agency handles one brand, and the brands don't cross-sell.

We don't focus on loose cases coming in one or two weeks later — it's the traction in the short window after content hits, 8 to 10 hours.

Haga is run in-house and generates about 20 leads/day at $2,000–$3,000 monthly ad spend.

They're doing a showroom extension — a new unit — with enhancements so they can put in the Chandel brand.

Jun Kai to revise the contract and proposal with estimated inquiry KPIs for the Chandel campaign based on the $1,000 : 5 leads ratio, then send it over for Stanley to review.

Currently working with two agencies on different brands — one on the heat sink brand, the other possibly starting on Lune Brillante. Haga is in-house.