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Design Matters

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Full history

17 statements, 11 still standing. Ordered by when they were said, not when we read them.

  1. 2025-10-06 04:45WhatsApprisk· ad-budget

    Client has been slow to respond to repeated requests for a call on next steps — chased 2, 3 and 6 Oct before Nicole replied "I think we talk on Thursday or Friday"

    Design Matters X Atlas

  2. 2025-10-01 04:14WhatsApppreference· ad-budget

    Recommendation to Nicole: spend at least $2k/mth — with $1k testing is very limited and feedback loops slower; reno leads are competitive with firms spending 5 figures monthly

    Design Matters X Atlas

  3. 2025-09-10 01:38WhatsAppcommitment· shoot-scheduling

    Client proposed a shoot on 22-24; we confirmed we are free 22-23 and they said they would confirm.

    Design Matters X Atlas

  4. 2025-09-10 01:38WhatsAppcommitment· shoot-scheduling

    Next shoot proposed for 22-24 Sep; 22-23 confirmed as available on our side, client to confirm

    Design Matters X Atlas

  5. 2025-09-10 01:32WhatsAppcommitment· shoot-schedulingsuperseded

    Client planning another shoot around 22-24; we confirmed we are free 22-23 and client is checking to confirm.

    The 10 Sep 01:38 WhatsApp note is a near-identical restatement of the 01:32 note from the same conversation, so it replaces it without losing anything.

    Design Matters X Atlas

  6. 2025-09-09 01:35WhatsAppdecision· ad-budget

    Ads started running at $600/mth, then agreed to raise the budget to about $1k

    Design Matters X Atlas

  7. 2025-09-09 01:03WhatsAppdecision· ad-budget

    Client started running ads at $600/mth for the new cycle, then agreed "Abt 1k is it ok?" — settled at around $1k

    Design Matters X Atlas

  8. 2025-09-09 01:03WhatsAppdecision· ad-budget

    "Abt 1k is it ok?" — agreed to raise the monthly ad budget to around $1,000.

    Design Matters X Atlas

  9. 2025-09-09 01:03WhatsAppdecision· ad-budget

    Ads started at $600/mth; client asked about going up, we suggested most clients spend around $2k, client proposed about $1k and we agreed.

    Design Matters X Atlas

  10. 2025-09-09 00:58WhatsAppdecision· ad-budgetsuperseded

    We started running the ads at $600/mth first.

    The later WhatsApp message of 2025-09-09 01:35 restates the same $600 start and settles the budget question differently, raising it to about $1k.

    Design Matters X Atlas

  11. 2025-09-03 03:06WhatsAppcontext· invoicing

    Monthly billing cycles run 8th to 8th (8 Aug - 8 Sep, 8 Sep - 8 Oct); August invoice needed a payment reminder

    Design Matters X Atlas

  12. 2025-08-31 04:03WhatsApppreference· ad-budgetsuperseded

    Suggested running with the full budget again in the coming month rather than cutting back.

    The 9 Sep WhatsApp records an actual agreed figure (~$1k/mth, up from $600), settling the same budget-level question the 31 Aug suggestion only raised.

    Design Matters X Atlas

  13. 2025-08-30 12:55WhatsAppcontext· lead-quality

    Reno sales cycles are typically 2-3 months, so it will require time before leads turn to sales; better to keep lead flow consistent to gauge quality accurately.

    Design Matters X Atlas

  14. 2025-08-30 12:53WhatsAppcontext· lead-qualitysuperseded

    Reno sales cycles are typically 2-3 months, so leads take time to turn into sales; only one month has been run at full force so far

    The 30 Aug WhatsApp message at 12:55 restates the same sales-cycle point made two minutes earlier at 12:53 and fully contains it, adding the consistency-of-lead-flow rationale, so nothing is lost by treating it as the current version.

    Design Matters X Atlas

  15. 2025-08-30 10:24WhatsAppcomplaint· lead-quality

    So far no deal closed — leads mostly comparing pricing or haven't got their unit yet, just asking for reno advice. "Seem a lot of leads but not very very good ~ after meeting them"

    Design Matters X Atlas

  16. 2025-08-30 06:53WhatsAppcontext· ad-budgetsuperseded

    August spend was limited, which made it slower to gauge whether an ad would perform

    The 9 Sep WhatsApp agreement to raise the monthly ad budget to around $1,000 settles the same budget question that the 30 Aug note about limited August spend described, at equal authority.

    Design Matters X Atlas

  17. 2025-08-30 06:53WhatsAppcontext· ad-budgetsuperseded

    Limited spend this month means it takes longer to gauge whether an ad will perform, so results have been slower.

    The 9 Sep WhatsApp agreement to raise the monthly ad budget to around $1,000 replaces the 30 Aug note about limited spend slowing results, since both are same-authority client statements settling the budget level.

    Design Matters X Atlas