A
?

Damien Tan JNA

← All clients

Report · February 2026

content

Numbers from the portal, not typed. Fill the bracketed lines, drop the internal block, and it is the deck. The shape is fixed by the reporting SOP.

Weekly message, this month to date (Monday, WhatsApp)

Hi team, quick check-in from Atlas. [AM: what was delivered this week, what is in edit, what we need from you.]

1. What happened

[AM: two sentences: the outcome in the client's words, and the one reason behind it]

Pieces delivered

16

0 in January 2026

Portrait / landscape

15 / 1

Median length

44s

Organic reach

—

Delivered

  • kallang riverside testimonial.mp4organic2026-02-04
  • DAM SCRIPT 1 rev 2.mp4paid_social2026-02-05
  • DAM Script 2_V2.mp4paid_social2026-02-05
  • DAM SCRIPT 3 rev 2.mp4paid_social2026-02-05
  • DAM VSL rev 5.mp4paid_social2026-02-05
  • damien test joy and eugene.mp4organic2026-02-05
  • eugene and vibian testimonial.mp4organic2026-02-05
  • justin serene testimonial.mp4organic2026-02-05
  • sam and linda testimonial.mp4organic2026-02-05
  • DAM Script 4_V2.mp4paid_social2026-02-06
  • DAM TESTIMONIAL 1.mp4organic2026-02-06
  • DAM TESTIMONIAL 2.mp4organic2026-02-06
  • DAM VSL SHORT rev 1.mp4paid_social2026-02-06
  • dam script 5.mp4paid_social2026-02-24
  • DAM VO SCRIPT 1 rev 3.mp4paid_social2026-02-25
  • DAM VO SCRIPT 2 rev 1.mp4paid_social2026-02-26

2. What we are doing next

[Media buyer: the decisions made this month and why, from the decisions log, in three lines]

[AM: what the client will see change next month, matched to what they said they want]

· 16 pieces delivered, against nothing in January 2026.

3. What we cannot see this month

· How the accounts performed. No organic figures were recorded for this month — followers, reach, impressions and engagement rate. They can be read from each platform's own dashboard, which is what happens today except the numbers go into a slide and are lost.

· Which piece produced which result. Organic metrics are account-level and the client posts work we did not make, so the reach on this page belongs to the account and not to our videos. Per-post attribution needs post-level data that is not being collected.

Internal, never sent

Effort: 16 pieces, 13 min of runtime. Retainer —, — per piece.

  • Offer reporting on the accounts themselves. We are making the work and cannot show what it did, which is the half of the conversation that renews a retainer. 16 pieces delivered in February 2026 against no recorded organic figures.
  • This client is already running our work as paid. Media buying is the service that would tell them what it returned. 9 of 16 pieces in February 2026 were delivered for paid social.

The unfiltered version. If an account is going badly the AM must know before the client does.