Inspire ID Group
Interior Design / Renovation← All clientsInterior Design / Renovation
- · SBRC features 3 CaseTrust-accredited ID firms for FREE consultations
- · SBRC limited to 150 slots per session
- · SBRC lucky draw prizes worth ,000
- · SBRC venue includes 20,000 sqft of showrooms with 1,000+ products from Hafele, Modena, Alumlus
- · SBRC September event actively collecting RSVPs (BTO, Resale, Condo, Landed)
- · Runs Singapore's Biggest Renovation Carnival (SBRC) — the major event brand
AM: Alex
Before you speak to them
2 open complaintsCalls tagged 'no ring' mean no ring at all (not no pickup), and WhatsApp messages sent for FMSO sometimes don't appear in GHL.
A flagged riskToday's attendance is looking bad — one final push needed till end of this event.
Nothing heard in 59 daysLast statement on the record is dated 2026-08-20.
5 contradictions unsettledSomething in their record disagrees with something else, and nobody has decided which is right.
Goals & performance
Client for 2 months · since 2026-08-19Oct 2026
0
leads · $0 spent
Sept 2026
0
leads · $0 spent
Cost per lead
—
Monthly avg
0
leads/mo · —/mo
No review calls on record
Schedule a review call and ensure Google Meet notes are turned on.
People & directives
No stakeholders recorded. Add the client’s key people so the system knows whose words carry weight.
What we agreed
All →- constraintExcel sheet should only have 2pm talk slots and be organised by confirm or not — no other statuses like invalid.86d
- decisionEngagement start date fixed by the signed agreement59d
- decisionInitial contract term of six months59d
- decisionNegotiated monthly retainer fee, quoted exactly59d
- decisionOpen items — no human edit made; notice period, entity details, signatory and deliverable cadence remain unrecorded59d
Data completeness
43%WhatsApp1095 messages, last 4 days ago
Meeting notesNo meeting notes on record
Drive documentsNo documents swept from Drive
Meta AdsNo ad account linked
Knowledge base29 facts (9 approved, 11 angle material)
Creative historyNo past creatives on record
ClickUp archive131 items
Gaps — the team may assume we have this
- No meeting notes — client decisions and context aren't captured. Should have at least 1 per month of engagement.
- No Drive documents — scripts, decks, and brand guidelines aren't ingested
- No Meta ad account — spend, leads, and campaign data won't flow
- No creative history — can't tell what ran before or what to avoid repeating
Client health
Satisfied+Active communication113 messages in 30 days
−No meetings on recordNo review calls captured
Creative pipeline
Organic · 2026-10
Facebookapi
- Followers
- —+41
- Impressions
- 24,659-59%
- Reach
- —
- Engagements
- 4,399
- Eng. rate
- —
- Posts
- —
Instagramapi
- Followers
- —
- Impressions
- 60,008-34%
- Reach
- 18,468
- Engagements
- 297
- Eng. rate
- 1.61%
- Posts
- —
Team
1 assigned- AAlex· Account manager
Account
- Business
- Interior Design / Renovation
- Website
- inspireidgroup.com
- Services
- —
- Primary AM
- Alex
- Secondary AM
- —
Changelog
what happened, decided and delivered — the second brain- 2026-08-25Delivered: Strategy run finished: 3 insights, 6 angles, 23 copy variants kept of 23.
- 2026-08-20Signed service agreement fills six commercial terms — start 1 September 2026, 6-month initial term, SGD 3,800 + GST monthly retainer, payment changed from 100% upfront to 50/50 on signing and first batch delivery, one shoot day per month at one location excluding talent fees and location rental, and fortnightly reporting superseding the monthly intake assumption; all match the current profile with no contradictions, while entity/UEN, signatory, deliverables cadence and notice period remain open [AM:] markers.
- 2026-08-20Decision: Open items — no human edit made; notice period, entity details, signatory and deliverable cadence remain unrecorded
- 2026-08-20Decision: Payment split renegotiated away from full upfront to a two-part schedule
- 2026-08-20Decision: Negotiated monthly retainer fee, quoted exactly
- 2026-08-20Decision: Reporting cadence term; signed agreement supersedes the monthly cadence assumed at intake
- 2026-08-20Decision: Scope inclusion/exclusion terms confirmed
- 2026-08-20Decision: Initial contract term of six months
- 2026-08-20Decision: Engagement start date fixed by the signed agreement
- 2026-08-20Service agreement finalised: start 1 September 2026 for a 6-month initial term, retainer SGD 3,800 + GST on a 50/50 signing/first-batch split (replacing 100% upfront), scope set at one shoot day per month at one location excluding talent fees and location rental, and reporting changed to fortnightly — the fortnightly cadence and the payment-split change are flagged as contradicting the intake/standard terms; entity details, deliverables, objective and notice period remain unfilled.
- 2026-08-20Decision: No human decision made; these remain open and cannot be recorded as terms.
- 2026-08-20Decision: Payment split renegotiated away from the standard 100%-upfront term to a 50/50 milestone split.
- 2026-08-20Decision: Negotiated monthly retainer fee, quoted exactly as written; ad spend remains billed separately to the client's own ad account.
- 2026-08-20Decision: Reporting cadence is fortnightly. The signed agreement overrides the monthly cadence assumed at intake — terms beat intake.
- 2026-08-20Decision: Scope inclusion and exclusions defined: one monthly shoot day, single location; talent fees and location rental are the client's cost.
- 2026-08-20Decision: Initial contract term set at 6 months, double the placeholder example.
- 2026-08-20Decision: Engagement start date confirmed by a human.
- 2026-08-203 document drafts generated for review — agreement, invoice, deck.